Advertising Value Expanded by New Partnership

MBI is pleased to announce a new marketing and advertising partnership with Naylor Publications Company. Naylor has the expertise to harness all of the MBI market and broadcast potential and package it in a way that adds real value to firms who want to reach a highly diverse, targeted market for commercial construction. Naylor is well-known in the construction industry for its marketing and publications expertise at all levels, including print and advertising for trade associations like the MBI. The Naylor professionals will be calling industry firms to publicize and sell the new advertising opportunities available on the MBI website and the Construction Update weekly newspaper. The Guide to the Master Builders of Iowa has just undergone a significant transition to an online search format that is meeting with great and very positive feedback in the industry.

Once again, our strategic planning has produced another “essential resource,” not only for our members, but also firms looking to offer goods and services to our members. Our goal is to become the “essential market connection” in matching buyers and sellers and offer a unique MBI market unlike any other to accomplish our goal. MBI has become the bid market through its expansive communications network and project information systems.  Naylor’s professional sales staff is the MBI link to the advertisers and is highly qualified to explain why the MBI is the right forum to invest advertising dollars.

The Naylor staff will be calling MBI members and other firms in the near future to inform you about the opportunity to participate and how you may do so. The MBI advertising network is suited for a variety of different firms, methods and messages. We have added a team of professionals who can guide you through the process and make sure you are positioned to meet your strengths and take advantage of the market that is the MBI. Our best advice is to “TAKE THE CALL” from the Naylor professional when they come knocking, because it is the MBI saying, we can help you increase sales, build your brand and business. We are excited to welcome Naylor Publications on board at the MBI and even more excited to share the most recent expansion in MBI efforts to create a better business environment for our industry. Contact Donnie Tuttle from Naylor at (352) 333-3497 / dtuttle@naylor.com if you would like to learn more about the advertising opportunities on the MBI website or the Construction Update newspaper.